Do you like using social networking? Do you check your accounts on these daily networks? Do you want to learn how advertising is funded on Facebook or Instagram? Do you see shopping through e-stores more attractive than regular markets? If you answer "Yes " to these questions, E-marketing may be a good choice for you.

First, what is digital marketing?

As long as you read this article, you certainly know social media and search engines, and in general, digital marketing refers to all the marketing activities that organizations or individuals make over the Internet. These are the most important tools in E-marketing:
  • Marketing via Google SEO
  • Search Engine Marketing
  • Content Marketing
  • Email marketing
  • Cross-stakeholder marketing
  • Web Marketing
  • Social Network marketing such as Facebook, YouTube, Instagram, etc.
With the development of the Internet and the advent of social media and the increase in the spread of smartphones, the way people interact with companies has changed dramatically, as traditional media such as television, radio and print advertisements are no longer effective means of targeting the public and marketing services and products.

    This is clearly the change in our buying habits, as we are using the websites to search for the price of a digital camera as we search YouTube for visual reviews of a smartphone we intend to purchase. That is, we use the Internet in one form or another during the purchase process.

    Why study e-marketing?

    1. Increasing demand:E-Marketing has grown dramatically over the past few years and some estimates suggest that the digital marketing industry will continue to grow steadily over the next few years, and many companies are beginning to recognize the importance of this type of marketing by allocating huge budgets to them and bringing Experts in this field.                                
    2. Strong Academic Certifications:The University of British Columbia Canada offers a Masters degree in digital media that focuses on creating real solutions for digital media. In addition, many other universities offer academic programs at undergraduate and postgraduate levels in digital media management and solutions, while more universities are beginning to incorporate e-marketing as a sub-specialty within their marketing programs.                                                           
    3. Flexible career paths:Since the digital marketing world is developing very quickly, things will not be boring at all and we will have new techniques in learning and applying periodically, which necessarily means creating new roles and tasks.                                                                  For example, you can become a marketer in community media and then proceed to work in content marketing or specialization in search engine optimization, and it can be in all companies that offer products or services whether of a commercial nature or not.                                  
    4. Promising career:As I mentioned earlier, the demand for digital marketing professionals is very large and it is expected that this trend will continue to grow in the coming years, which means that everyone has a good chance to start your business in the digital marketing industry.