Marketing is generally defined as a set of processes or activities that detect the desires of customers, develop a range of products or services that satisfy their desires and achieve the profitability of the Organization during an appropriate period, and marketing can also be defined by the art of selling, but sales are part of the process.
Marketing as a science is the process of identifying the target market by analyzing and fragmenting the market, understanding customer trends and providing them with high value.
Recently, the process of customizing and designing the product to suit and meet the needs of the consumer has become one of the most prominent objectives of most international companies.
Structure of the course:Many international universities offer marketing programs at the undergraduate or postgraduate level, and in general these programs help the student to develop his skills and development, where he will be required to master many subjects such as economics, psychology and others.

What qualities do you need to succeed in marketing?

  • Excellent oral and written communication skills and ability to read and handle body language.
  • Creativity
  • Academic competence.
  • Enthusiasm.
  • General understanding of economics, business and management issues.

Admission Requirements

The terms of admission vary from one university to another and according to the study programs, but in general the international student must prove his proficiency in English by passing the IELTS test or the TOEFL test, and he must have completed his bachelor's degree in a related area related to the science of marketing.

Professional and academic Horizons

Marketing-related functions are many and varied, and since the holder of a university degree in marketing has a lot of skills related to analytical and strategic thinking, he will be able to market himself to a group of jobs in mega-companies.

As it will be familiar with a number of principles relating to accounting, human resources management and financial management, the holder of an academic degree in marketing will be able to work within a large number of functional sections:
  • Human Resources
  • Sales
  • Tax
  • Crisis management
  • Fundraising
  • Announcements
  • Public relations

Later, some masters of marketing may want to go ahead with their academic career and get a PhD in some disciplines related to marketing.