Marketing is the cornerstone of the success of any organization, since all the interests of the marketing function are originally geared to customer interest, service and satisfaction, and the role played by marketing to preserve the customers of the organization, particularly in the era of globalization, and the educated consumer conscious of the choices, is clearly demonstrated. In front of him and intense competition.

Marketing is a science and an art that has to do with all the research and marketing needs of the organizations prior to the production of the goods or service, in order to identify the needs and desires of the target audience, and is also related to all the activities of the organization that follow the production of the goods or service such as:-promotional activities of advertisement, advertisement and sale Personal, distribution, transport and warehousing activities, product development and design activities, commodity pricing and valuation activities and all that follows this activity.

There are many jobs in the field of marketing, which are found in all organizations, whether they are profit-making or not for profit, whether commercial, industrial or service, and even marketing activities since the 1970s have become a core activity For any nonprofit organization, whether it be government organizations (service Ministries), or non-profit civil society organizations such as charitable associations.

It is also known that jobs in marketing give a golden opportunity for training and mixing with others, which pushes the person to senior positions in companies.

Examples of these functions are the Director of Marketing department, sales manager, product manager, purchasing manager, advertising Manager, Distribution Manager, marketing research manager, consumer service Manager, and PR manager, and the incumbents of these jobs perform some of their duties and tasks.


Marketing Manager – One of the key keys in modern systems is also the world's highest paid business, directing all marketing activities in the company that include planning, implementing, directing, coordinating, and controlling the organization's product marketing activities, performance evaluation, and marketing plan development. By carrying out his or her duties and responsibilities either individually or through subordinates.

The product Manager is interested in identifying objectives, goals, plans and strategies, as well as the marketing mix of the product line, it is his task to plan, supervise and control the marketing activities of the producer, and its role is related to research, development, packaging, manufacturing, sales, distribution, promotion, Analysis, forecasting and future sales.

The advertising manager defines the advertising policy and strategies, selects advertising agencies, develops the promotional mix, selects the advertising campaign, allocates advertising spending, supervises specialized advertising staff, and manages advertising campaigns with complete care to increase production, An effort was made to establish a strong relationship with agents, distributors or consumers.

The purchasing manager will perform all procurement activities, including purchasing parts of products, refunds, materials and resources, and all required materials.

While the brand Manager – its main function is the distribution department, and since the sale here in this area includes mostly distribution on distribution outlets and brokers, then the logical marketing way is to sell and then marketing p so you will find that the function of these marketers mainly is distribution, through a To control and control distribution, in addition to some other marketing tasks regarding product, pricing and advertising, but timidly, where the biggest concern is distribution.

The activities assigned to the distribution Manager – the distribution system management, including the storage and transport of all products, where the distribution of the main marketing functions, means the delivery of goods or services to the target customers, which is either a direct distribution between the product and the consumer, or through Broker, by which we mean indirect distribution.